News / Coffee Price Crisis
Today we are taking another step in the direction of transparency, publishing the FOB-price for the coffee on every label, on every package of coffee we are sending out. FOB is the price of the coffee at the port at origin, before being shipped to us in Europe. We are sharing this, so you, as a consumer know what we have paid to the country that produced the coffee. The same measurement is used on the commercial market. At this time there are many coffee farmers going out of business due to the coffee price crisis, and we want to...