You may have noticed that we have now updated the design of our boxes a little. Some general information about our coffee philosophy has made way for a more minimalistic look. The idea behind this is to the let coffee speak for itself more than before. Now only information specifically relevant to each coffee is present on the box as well as contact information, our hope is that this will shift more focus to the producers and each coffee’s defining qualities.
We recently also charged the label of the coffee. Previously we used to market two flavours that we founded being representative for the coffees character at the front label. The description will now be on a fluent text on the top of the packaging instead. Furthermore, the tables with eg. altitude and soil. Instead we’re writing a fluent text with what we find the most important about this specific coffee. To have a as a decision we did about 4 years back, it was an important tool at the moment to communicate that we knew where the coffee was coming from and mention details that impact the charachter. I think that this is making the product a little more personal and that we tell what we find worth mentioning on every coffee. However, you can always find all the info about our coffees on the webpage and our product catalogue.